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Session 1: Introduction to Business Plans; Refining and Presenting Your Venture Idea
Tuesday, January 21, 2014
6:00pm to 9:00pm, Room: 10-250
Part 1: Introduction to Business Plans
What is it, why do I need it and what is it used for? Practical do's and don'ts in preparing a Business Plan. Things to keep in mind in writing a Business Plan which will improve your chances of obtaining funding and running a successful business.
Introduction to Virtual Ink. During this course we will be referring to the Virtual Ink Business Plan as an example. Yonald Chery, a co-founder of Virtual Ink will present the plan in more detail in Session 6
and will discuss how the Virtual Ink idea became a company with products and what happened along the way.
Reading: In preparation for the class skim through the Virtual Ink Business Plan. Focus on the Executive Summary and the Table of Contents. This is a real plan submitted in the MIT $50K Competition (now $100K) which resulted in a real business which received substantial funding.
Speaker:
Joe Hadzima
Part 2: Refining and Presenting Your Venture Idea
Presenting Your Idea: Entrepreneurs are always "selling" their ideas to potential employees, customers, partners and investors. How do you position and present your ideas in the best light?
Part of this class will be an interactive session with students and others who are in the process of developing a business plan.
Readings:
Speaker:
Stephen Pearse
Principal at Yucatan Rock
Former CEO of Cyras Systems, Inc; EVP and General Manager, Internet/Telecom Business Group of Nortel Networks; Senior VP TimeWarner Communications
Read His Bio Here
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