COURSE INFORMATION
IAP 2012 Course 15.S21 (formerly 15.975)
Purpose of Course
The nuts and bolts of preparing a Business Plan will be explored in this 23rd
annual course offering. The course is open to members of the M.I.T. Community
and to others interested in entrepreneurship. It is particularly recommended
for persons who are interested in starting or are involved in a new business.
Because some of the speakers will be judges of the MIT $100K Entrepreneurship
Competition, persons who are planning to enter the Competition should find the
course particularly useful. Pre-registration is required for Credit or to Listen. In the past approximately 50% of the class has been from the Engineering/Science/Architecture Schools and 50% from the Sloan School of Management.
Dates, Times and Locations
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Session 1: Tuesday, January 17, 2012
Introduction to Business Plans; Refining and Presenting Your Venture Idea
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Session 2: Wednesday, January 18, 2012
Marketing and Sales; Technology Strategy
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Session 3: Thursday, January 19, 2012
Business Models; Financial Projections
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Session 4: Tuesday, January 24, 2012
Organizational and People Issues; Legal Issues
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Session 5: Wednesday, January 25, 2012
Negotiation Skills; Financing Sources Panel
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Session 6: Thursday, January 26, 2012
Pitfalls and Plan Execution
- Class Time: 6:00pm to 9:00pm
- Note: We have a lot to cover in the course and intend to start each session promptly. Our first order of business will involve logistics, schedule adjustments, etc. Please be on time or you may miss important information.
- Classes meet in 34-101.
Academic Credit
- MIT students may take this course for 3 units of Pass/Fail Credit.
- Attendance at each session is required
(unless otherwise approved) and the writing requirement must be fulfilled.
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