MIT Logo Nuts and Bolts of New Ventures MIT Course 15.393
Nuts and Bolts of New Ventures - 2020
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Session 1 - Tuesday 1/21/20
Session 2 - Wed 1/22/20
Session 3 - Thurs 1/23/20
Session 4 - Tues 1/28/20
Session 5 - Wed 1/29/20
Session 6 - Thurs 1/30/20
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The Course Reader is available to registered students on the "Materials" tab at the MIT Learning Modules website for the class. The reader includes the actual full business plan for Virtual Ink, a MIT $50K entrant which went on to launch its Mimio product which captures whiteboard drawings electronically. This Business Plan will be used throughout the course to illustrate concepts. Course Materials listed below without links are included in the Course Reader.

Session 1 -  Part 1:   Introduction to New Ventures

Session 1 -  Part 2:   Marketing and Sales: Finding Your Customer

  • Moore, Geoffrey A., Crossing the Chasm, Marketing and Selling High-Tech Products to Mainstream Customers, HarperBusiness 1991, Chapters 1 and 2.   See, Course Reader.   See also, YouTube at BigData Conference.
  • Review the market and technology sections of the Virtual Ink Plan.

Session 2 -  Part 1:   Business Models

  • Christensen, Clayton and Raynor, Michael, The Innovator's Solution, Harvard Business School Press, Chapter 2 "How Can We Beat Our Most Powerful Competitors"   See, Course Reader.
  • Although it is not included in the Course Reader, we recommend the book Business Model Generation as a useful framework for thinking about Business Models. For the class please review:

Session 2 -  Part 2:   Organizational and People Issues Timmons, Jeffrey A., New Venture Creation- Entrepreneurship for the 21st Century, Chapter 7 "The New Venture Team".   See, Course Reader.

Session 3 -  Part 1:   Founder's Journey at MIT Read the "Surprising facts from "The Founder's Dilemmas" in the Course Reader   The full article is at The Founder's Dilemna, HBR Article by Noam Wasserman.

Session 3 -  Part 2:   Legal Issues

Session 4 -  Part 1:   Presenting Your Venture

Session 4 -  Part 2:   Negotiation Skills

There are no assigned readings for this Session.

Session 5 -  Part 1:   Financing Sources Panel

Session 5 -  Part 2:   Financial Projections

Presentation Materials.

Presentation materials from speakers will be available on-line on the MIT Learning Modules following each presentation.  The Web Site will also have other materials and references.  Please use for email.

Complete Virtual Ink Business Plan 8.1.97



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