There is a writing requirement which must be met in order to receive credit for this course. You must write a 2 to 3 page Executive Summary for a business plan you are developing. TEAM EFFORTS ARE ENCOURAGED. Due Date: Check the MIT Stellar Website for the Course (see "Course Home" page in left side menu for the link to Stellar).
Write an Executive Summary.
Prepare a 2 to 4 page Executive Summary for a Business Plan. A student who is planning to enter the MIT $100K Entrepreneurship Competition might want to use this opportunity to draft an Executive Summary for his or her Business Plan.
Executive Summaries will be evaluated on the following criteria, among others:
Is the Executive Summary:
Clear?
Convincing?
Well written/presented?
Attractiveness of Business Opportunity:
Uniqueness of idea
Size of Market
Protectability of Idea
Sustainable Competitive Advantage
Clarity of Presentation:
Market and Customer Analysis
Sales and Distribution Strategy - is the customer targeted?
Financial Analysis: Are the stated financial requirements consistent with the Business Opportunity and targeted market?
Each student submitting an Executive Summary will receive feedback on a numerical scale to indicate where his or her Executive Summary is "strong" and where additional work is needed. Specific written comments may also be provided where appropriate. NOTE: There is a limited amount of time between the last session of the course and the date on which grades have to be submitted to the Registrar- accordingly, the amount of individual feedback available is limited. Nevertheless, this is an opportunity to obtain some "high level" feedback as you prepare to enter the $100K Entrepreneurship Competition. Once grades are submitted, students who want more detailed feedback are encouraged to contact Mr. Hadzima directly (jgh@mit.edu)
Questions?
If you have questions please contact the TA (15975-ta@mit.edu)
