COURSE MATERIALS
The Course Reader is available to registered students from the "Files" link at the MIT Canvas website for the class. Course Materials listed below without links are included in the Course Reader. NOTE: if you are not a MIT student and do not have access to the Canvas website click here for links to publicly available books.
Session 1 - Part 1: Introduction: Most Startups Fail; How To Improve Your Odds
Read the interview with the Jensen Huang, the founder of Nvidia: He Built a Trillion-Dollar Company. He Wouldn't Do It Again
Session 1 - Part 2: Marketing and Sales: Finding Your Customer
Session 2 - Part 1: How Are You Going to Make Money - the Business/Venture Model
- Christensen, Clayton and Raynor, Michael, The Innovator's Solution, Harvard Business School Press, Chapter 2 "How Can We Beat Our Most Powerful Competitors" See, Course Reader. See also
- Although it is not included in the Course Reader, we recommend the book Business Model Generation as a useful framework for thinking about Business Models. For the class please review:
Session 2 - Part 2: Founder's Journey
Read the "Surprising facts from "The Founder's Dilemmas" in the Course Reader The full article is at The Founder's Dilemna, HBR Article by Noam Wasserman.
Session 3 - Part 1: Legal Issues
Session 3 - Part 2: Organizational and People Issues
Timmons, Jeffrey A., New Venture Creation- Entrepreneurship for the 21st Century, Chapter 7 "The New Venture Team". See, Course Reader.
Session 4 - Part 1: Presenting Your Venture
Session 4 - Part 2: Negotiation Skills
There are no assigned readings for this Session.
Session 5 - Part 1: Financing Sources Panel
Session 5 - Part 2: Financial Projections
- Chapter 10, "Figuring Out Financials" and Chapter 11, "Forecasting and Budgeting" from Tiffany, Paul and Peterson, Steven, Business Plans for Dummies, IDG Books Worldwide. See, Course Reader.
- Download a copy of the Financial Template shown in the lecture.
- Download a copy of the Equity Distribution and Dilution spreadsheet shown in the lecture.
Presentation Materials.
Following each session the presentation materials from the speakers will be available on the related session page on this website and on the
MIT Canvas site.
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